Saturday, February 5, 2011

Why Attempting To Market Your Books Is A Waste Of Time

Hard work typically gives you a good return.  If you work hard at scouting for good quality used books, typically you get a good return with finding many good books.  If you spend time building good relationships with the right people you will typically get a good return for your time.  However, one investment typically does not give you very good return.  No matter how hard you work at it, attempting to market and sell your books online by yourself usually does not give you great returns.

Simply put, unless you have several hundred thousand books, most individuals are not going to look on your website.  Unless you can consistently deliver a vast amount of books you are far better off listing your books on Amazon.com, Half.com, EBay.com or one of the other large used book retailers.

I know, they charge fees and those fees are growing.  But you cannot run your own website and get the huge audience that these sites can give you.  And truth be known, the fee is often less than what it would cost you to run your own ecommerce website.  Besides the monthly website fees, shipping processing fees and picture fees you have all kinds of maintenance (or a higher fee) and  3% credit card fees you will also have to spend a huge amount of time running the website.

You really should spend your time and effort where you can get a good return for your money.  Instead of setting up a website to sell your books you should set up a "static" website which helps establish you as a reliable buyer of quality used books!  As you establish good relationships with Book Sale administrators and used store owners you will be able to help buy good quality used books.

If you really want to you can post links to your Amazon or Ebay stores on your site.  This way returning fans can check you first but you don't have the large headache of setting up and keeping up an ecommerce site.

Let the big boys do the selling for you!  Instead understand that your real limitation to higher profits is a lack of getting good books.

If you would like to explore a way of getting loads of great books - check out the Benefit Bookstore Method!

You can check out this method at http://benefitbookstore.com/sales

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