Wednesday, January 19, 2011

Why the "Hunt and Peck" way of finding books is the wrong strategy

Did you know that birds do not blindly hunt and peck for food?  They have a system.  They know where likely food is.  They systematically work the soil so the worms come to the surface to drastically increase their efforts.

Many Amazon used booksellers do not have a strategy that is as sophisticated as the common bird.  Instead, these book sellers blindly go out searching for books here and there in hopes of finding books of value!

In many ways it is pure insanity!

I encourage everyone in the used book buying business to STOP for a day and just think about what you are doing.  Are you in a rat race looking all over the place hoping to find the next big score?  If you are it is time to carefully think about what you are doing.  Here are a few strategies to seriously think about.

1.  Carefully list your best book buying experiences for the last several months. 
2. Then list why you think you were able to buy so many good books at that stop.  What was different?  Why did it turn out to be profitable? 
3.  Now think about how to duplicate that success.

If you are looking for "luck" each time, you have to come up with a way to make sure you are "lucky" each time!  Think about this.  You happened to enter a thrifty store as the volunteer comes out of the back room with 5 boxes of donated books.  You scan the boxes and walk away with 50 books all worth $5 - $30 and pay $1 each.  A real score for you that day.  But how can you duplicate this?  I guess you could get the phone number of the volunteer and try to meet him or her at the store each week.  Well, that is a bit of a pain.  But what if you had a method to help you work out a deal with the store that allowed you to go through the boxes each week BEFORE the volunteer put the books out!  Now that would be making sure you were "lucky" each week!

If you would like to learn how to approach store owners, librarians and book sale volunteers, then you MUST go read about the Benefit Bookstore Method!  You owe it to yourself and your business.

Go check it out now!  You won't be sorry.

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